Cultivating Excellence,
Delivering Greatness
A Subsidiary of Shenzhen Pagoda Industrial (Group) Corporation Limited (2411.HK)
About Pagoda Global Fresh
Pagoda (2411. HK), China’s largest fruit retailer, has partnered with S&F Produce Group, a vertically integrated fresh produce trading company, to form a joint venture in 2024.
We empower Pagoda’s extensive grower base to export premium fruits globally, leveraging S&F's extensive experience to bring the best of Chinese agriculture to the world.
About Pagoda
Pagoda, the largest fruit retailer with over 6000 stores in China, dedicated to fruits for over 22 years, selects quality fruits from around the world, with direct procurement from nearly a thousand varieties of fruits from 26 countries. Its dedication to quality has led to 10 consecutive years of being the top sales leader.
Pagoda's mission is to let all people enjoy a good life with fruits, committed to becoming the world's number one fruit company and leading global fruit industry development.
About S&F Produce Group
Founded in 1979 in Hong Kong by the Sin family, S&F is a vertically integrated fresh produce service provider. We specialize in distributing over 300 varieties of fresh produce through our extensive import network, serving retail, wholesale, and foodservice sectors globally.
Our strategically located import and export offices across Southeast Asia and North America enable us to effectively serve our clients. We focus on delivering comprehensive supply chain solutions tailored to the needs of retailers, ensuring the highest quality and efficiency in our operations.
Our
Quality
Team
Being the leading player in China's fresh produce sector, we are dedicated to ensuring the highest standards of food safety and quality. Our PGF quality team is committed to adhering to stringent export standards, enabling us to deliver the freshest produce directly to our customers.